Demo equipment is your strongest selling point

A product people can hold in their hands stays in their minds. Demo equipment management, also known as loaner management or sample management, brings your demonstration units exactly where customers should experience them.

Whether at a trade show, in a showroom, on a roadshow or in a customer tender: your sales and marketing teams can bring products to life. We handle everything behind the scenes, so your team can inspire customers instead of organising devices.

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WHEREVER IT MATTERS

One demo pool.
Countless possibilities.

Trade show or roadshow: every stage has its own rules. What stays the same is the standard your product has to meet.

Trade Shows
Showrooms
Proof of
Concept
& EVALUATION
Roadshows
Events
PR & Reviews
Influencer Collaborations
Retail
Try & Buy
Use what you sell

You are sure to recognise one of these three challenges

Whatever the cause, the solution is clear: a professionally managed demo pool from CDS / The Demo Company.

Your sales team is stuck at the data sheet.

Your product only proves itself in use, but your sales team can only show data sheets?

Customers compare specifications instead of experiencing the benefits for themselves?

Your market entry is stuck at the starting line.

You are new to the market and customers do not know your product yet?

You need to build trust, and for that customers need to experience your product and its benefits?

Your demo pool is stuck in Excel.

Your demo products are managed in an Excel spreadsheet?

There are internal silos and inefficiencies?

Devices are delivered late, do not work or go missing?

Who our offer is for

When a demo pool pays off most

We work across Europe with manufacturers and distributors whose products need to be experienced before they are bought.

IT Manufacturers
Robotics
Digital Signage
Medical Technology
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Print & Imaging
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Consumer Electronics
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White Goods
Fitness
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DIY
Industry not listed?

Get in touch. In more than 30 years, we have gained experience with many use cases.

Get in touch

Four services, one partner: only CDS / The Demo Company can do that

A demo pool only works when software, financing, technical services and transport work hand in hand. With us, everything comes from a single source.

Our Own Software

With our LIMES software, you manage your entire demo pool digitally, from one-click requests to real-time status tracking.

More about the software
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Financing

We’ll take your demo units off your hands—whether before they enter the demo pool or after they’ve been in use. That means we—not you—bear the risk of depreciation and any other risks.

More about financing
Technical Services & Reconditioning

We configure, test and prepare your demo devices so that every device arrives at the customer fully ready for use and is quickly available for its next deployment after collection.

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Secure Transport

We deliver your devices uncrated and ready for use right to the point of use, including for trade shows and roadshows.

More about logistics
LIMES Software

As easy as online shopping: your demo devices on demand

LIMES is our loan management software, developed exclusively for demo equipment management. It makes your entire demo pool digitally manageable.

  • Demo requests in just a few clicks
  • Overview of your entire demo pool
  • Real-time status tracking
  • Budget and cost control
More about the SaaS solution

Three ways to work with CDS

Whether self-managed, full service or complete financing: together, we find the right model for your situation and requirements.

Software
Service
Finanzierung

SaaS-Lösung

Der Einstieg:
Ihr Demopool, digital im Griff
‍
Demo-Management-Software LIMES
Übersicht über Demos, Produkte und Zustand
Fester Ansprechpartner inkl. Beratung zur Demopool-Größe
Vorkonfiguration, Lieferung und Aufbau vor Ort
Abholung, Prüfung, Datenlöschung und Aufbereitung
Aktive Begleitung bei überfälligen Geräten
Finanzierung des Demopools durch CDS
Optional in allen Modellen: Anbindung weiterer Tools und werterhaltendes Remarketing nach Nutzungsende.
Trust that has grown over time

Leading manufacturers
rely on CDS

"The automatic appointment reminders and generated online loan agreements led to a significant reduction in our workload while improving quality in the loan process."
Partner Andreas Fernandez
Andreas Fernandez
Field Application Engineer / Technical PM DACH at ViewSonic Technology GmbH
Read the interview
"From the very beginning, CDS signalled genuine interest in a long-term partnership and addressed the needs of our customers with tailored solutions."
Partner Tim Leisenberg
Tim Leisenberg
Regional Sales Manager SMART Technologies
Read the interview
"By building a loan pool, with its own staff and special vehicles as well as a professional software tool, CDS not only meets all required criteria but also impresses with a straightforward and thoroughly project-oriented approach."
Partner Markus Eisemann
Markus Eisemann
Manager Channel Sales Sharp
Read the interview
FAQ

Frequently asked questions about demo equipment management

What is demo equipment management?

Demo equipment management is the central management of all of a manufacturer's demonstration units. It covers configuration, provision, delivery to the point of use, status control, collection and refurbishment. The aim is for every demo device to be ready for use at the right place at the right time. Common synonyms include loaner management, demo pool management and sample management.

Why do manufacturers need a demo pool?

Manufacturers provide prospects with demo devices so they can test a product themselves before buying. Such demonstrations take place at trade shows, roadshows and launch events. A structured demo pool ensures that these devices remain available, traceable and economically viable.

What does demo management software do?

Demo management software such as LIMES lets you handle demo requests in just a few clicks, shows the status of every device in real time and provides an overview of inventory and costs. It replaces manual spreadsheets with traceable, central control.

Which manufacturers is outsourced demo management suitable for?

Outsourced demo equipment management is particularly suitable for manufacturers that do not have their own operational presence in the DACH or EMEA region. They get technical services, logistics, coordination and software from a single source without tying up their own resources. This keeps the entire process manageable and transparent, even without their own team on site.

Your Contact at CDS

Talk to our specialists

Behind every service at CDS are experienced IT and high-tech specialists. We listen, work with you to find solutions, and guide you through the process from the initial consultation to implementation. Get in touch with us however you prefer.